Wednesday, March 13, 2013

...And Then There Were CC Creams

[As published on Emmagem.com HERE]


We’re pretty familiar with BB creams, but there is one new trend that is going to take the beauty world by storm and knock BB creams off their spot in the limelight.
CC Creams.
(cue a collective ‘whaaaaaaaat?’)
Before we delve further into the subject, here’s a bit of history on BB creams.
BB stands for ‘blemish balm’, and in some cases, ‘beblesh balm’, though until now still we have no idea whatsoever what beblesh means. It was originally introduced in Korea by aesthetic surgeons as a multipurpose cream for patients who just had plastic surgery (hey, even during the recovery period, women still need to look good okay). It combined multiple benefits in one product – basically, it gave the coverage of a foundation, with added skincare benefits like moisturizer, sunblock and primer, among others. Korean celebrities started going mad over BB cream because it gave their skin the illusion of appearing healthy and porcelain-like. And thus the worldwide obsession for BB creams began.
It started from Korean and Japanese brands, and soon after, the BB craze spread to Western countries, and we saw big beauty brands like Estee Lauder, LancĂ´me and Dior jumping on the bandwagon.
So, back to CC creams…
CC or ‘colour control’ or ‘complexion correction’ creams are touted to be a new and improved version of the BB cream, with a lighter, mousse-like texture. It has all the benefits of a BB cream, but is said to contain more skincare benefits and a higher SPF level, along with better coverage. What makes CC creams different is that is has the ability to colour correct and even out your skintone, so your complexion looks more radiant instantly.
Are CC creams coming to Malaysia?
The answer is a BIG FAT YES, so ladies – there’s something worth looking forward to!
Rachel K CC Cream, RM45.90
SPF 35 PA++
(available from December 2012 onwards)
Beauty queens and top Hong Kong makeup artists swear by this brand, helmed by Miss Singapore Universe 2009, Rachel Kum. It debuted in 2011 internationally, and is now finally available in Malaysia. It’s enriched with a blend of natural ingredients like White Tea Extract, Green Tea Leaf Extract and Macadamia Nut Oil. Rachel K will be available in selected Guardian stores, visit theirFacebook page for more details.
Chanel CC Cream, RM165 
SPF30 PA+++
(available from January 2013 onwards)
Chanel is the first international brand to launch its own CC Cream ahead of everyone else. One product with five actions – soothing, moisturizing, sun protection, anti-aging and skintone-evening (for redness, spots and pores).  It only comes in one shade: Beige 20, and promises to make your skin glow, as if you’ve got no makeup on.
On a side note, we’re hoping these will soon arrive in Malaysia too:
Olay CC Cream (USD22)
Juice Beauty CC Cream (USD39) 
iFiona CC Cream (price unavailable)

We’re wondering, though – what’s next? A DD Cream?

( Spilled product photos: totalbeauty.com)

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