Monday, August 12, 2013

Subscription Boxes: Not Another Beauty Box, Please?

[As published on HERE]
I’m sure at some point this year, you would have heard of something called a beauty box. Basically inspired by the Japanese fukubukuro (meaning ‘lucky bag’), subscribers pay a certain amount of money to have a mystery box filled with goodies sent to their doorstep each month. Even in Malaysia, we have our fair share of beauty boxes, from the ones founded by a group of guys, to the ones that come in pretty collectible bags.
Don’t get me wrong – I love each and every one of them, but one has to wonder, how long can this trend sustain itself, really? Will it come to a point where subscribers no longer want sample-sized beauty products? Then what?
It hasn’t really picked up over here in Malaysia yet (as usual, we’re rather ‘delayed’ on the uptake when it comes to trends), but overseas, people are starting to offer more than just the usual beauty box. From the conventional to the quirky, take your pick from this smorgasbord of choices.
Baby Boxes
Lucky babies get to have their own mystery boxes too! Despite their weird-sounding baby-talk names, Googaro and LaLaalu are pretty interesting premium baby boxes filled with things you never thought existed. From babies as young as 3 months old to toddlers or kids, everyone can have a box to call their own.

Coffee/Tea Boxes
Now this is one box we’re quite excited about. As a tea lover, I love trying new teas, but don’t want to be tied down to only one flavour (I’m unfaithful like that when it comes to food). Tea or coffee boxes will give us multiple choices at one time, without having to fork out a bomb for something we end up not liking. See Tea SparrowBrew Pony and even Julibox (for cocktails omg!)

Fitness Boxes
Fitness junkies, rejoice! Now you can also try the latest fitness-related products like supplements, energy bars and gym memberships before you take the plunge. Bulu BoxKlutch Club and Stride Box are some of the choices from a whole list of fitness boxes. There are also specialty boxes for cyclists, runners and weightlifters.

If you’re passionate about saving Mother Earth but don’t know where to start, these boxes will give you a pretty good idea. The Homegrown Collective and Conscious Box are some of the many green boxes out there. Filled with a selection of eco-friendly goodies, these will be sure to please even the most discerning eco-warrior.

Time of the Month Boxes
That dreaded time of the month when all you want to do is curl up in bed, eat chocolates and feel sorry for yourself just got better with these thoughtful boxes that contain an assortment of feel-good items. Boxes like Bonjour Jolie and My Cotton Bunny are filled with a selection of sanitary pads, and also come with comfort snacks like chocolates and tea.

Jewelry Boxes
Can’t get enough of jewelry? Chic Peek and Jewel Mint are among the many jewelry boxes that will satiate your obsession. Prices range from affordable to premium for different boxes, so be sure to do your research before subscribing. Since jewelry is highly personal, some sites also offer you the option of choosing your favourite pieces.

Military Care Packages
This is especially for people who have friends and family serving in the army. It can get lonely in a foreign, hostile place, and these care packages send our favourite heroes necessities that will tide them through, while reminding them that someone thinks of them. Even though the items might be basic, but it’s the thought that counts.

Those are only some of the types available. There are also junk food boxes, craft boxes, home d├ęcor boxes, and even (ahem) adult toy boxes. We can safely say that there’s a world of opportunities to be explored for subscription boxes in Malaysia. But enough of beauty boxes, please!


1 comment:

  1. Hi have you tried any of these boxes? I'm from Malaysia too :)