Thursday, August 18, 2016

Hottest makeup brands in town!

[As published on HERE]

How do you measure the success of a brand? You look at the number of followers they have on social media. And these makeup brands are proving that an extensive fan base means unbridled success – worldwide. It doesn’t matter if these products are available locally or not – when there’s a will, there’s a way. That was why international shipping was invented anyway. We can’t promise that after reading this, your credit card will be the same…

Lipstick Queen
You might have seen Lipstick Queen’s ultra-cool lippies making their way around Instagram recently. Created by Poppy King, Lipstick Queen’s repertoire places great emphasis on lip colours (duh). Two of their key products: Hello Sailor and Frog Prince, put a new twist on an existing trend – colour-changing makeup. Hello Sailor is a navy blue bullet that looks daunting in the tube, but on lips, it transforms into a berry tone. Following the hype of its Frog Prince lipstick, there’s now a Frog Prince blush (!!!) that’s green in the pan, but rose pink on skin. We want everything so badly. Not kidding!

I mean, who hasn’t heard of Colourpop these days? It’s the modern equivalent of elf (Eyes Lips Face) back in the day when the latter was sooooo popular because most of the products only cost 1USD each. Similarly, Colourpop is affordable, fun and on point. (BTW they also came clean recently, admitting that they produce the infamous Kylie Lip Kits after much hype and speculation.) Since ultra-matte lips are a big deal nowadays, Colourpop’s Ultra Matte Lip colours come in 47 shades at only 6USD a pop. Even after conversion, it’s a tiny price to pay for a perfect pout. Their Lippie Stix are also very popular as they come in an array of finishes like crème, matte, satin, sheer, glossy, pearlized and more.

Melt Cosmetics
Pinterest loves it. IG loves it. Women who love playing with colours love it. Founder Lora Arellano went from counter makeup artist to Rihanna’s makeup artist, and became a superstar for giving RiRi a bright blue pout. Their lip products are popular, needless to say, but their Eye Stacks caught our attention. Available in combinations like Dark Matter, Love Sick and Radioactive, these super-pigmented eyeshadow monos stack up on top of each other, saving space while looking cool at the same time. The products are also vegan, making it a plus point in a world there veganism reigns supreme.

This American brand was actually founded in February 2001 in Los Angeles, hence the name. Even so, LASplash became well-known when they released a line of Harry Potter-themed Smitten Liptint Mousse, named after iconic characters in the books such as Hermione, Ginny, Severus, Nagini, Bellatrix and more. Other than lip colours, they also make eyeliner, eyeshadow, mascara, glitter and nail polish, but so far the star products seem to be mainly focused on their liquid lipsticks.

Milk Makeup
Milk x UO-13
In an industry that’s saturated by luxe packaging, metallic finishing and unnecessary flair, Milk Makeup has decided to go back to basics and introduce makeup in its simplest form. The result is a no-fuss, art supply-inspired makeup line that’s also packed chock-a-block with pigments. The Lip Marker looks exactly like a highlighter, the Sunshine Oil comes in a pen-type applicator, and the Cooling Water reminds us of glue sticks we used to buy in high school. Everything is incredibly refreshing, and the best part: the products are meant to be used without brushes, so there are no rules.


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